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What is Digital Marketing? Meaning, Types and Importance

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what is digital marketing

What is Digital Marketing? Meaning, Types and Importance


Digital Marketing is the demonstration of selling items and administrations through mediums like social media, SEO, email, and mobile applications. Fundamentally, advanced promoting is any type of advertising that includes electronic gadgets.

  • It helps you reach a large number of viewers than you could through traditional methods, and target the specific audience who is most likely to buy your product or service.
  • It can give you a wide view of all the pointers that might matter to your company including impressions, shares, views, clicks, and time on the page. This is one of the biggest advantages of digital marketing. While in traditional advertising measurability is the biggest limitation.
  • Marketing in general is the practice of identifying and satisfying the customer’s needs. This is a particularly important task from a business point of view, as a successful marketing effort can stimulate inbound leads and attract a large audience. Traditional marketing way involves the analysis of the market situation, product assortment, and business environment.

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